Posted on Tuesday 12th July 2016 at 1:00am
Using a free generic questionnaire template for your survey is likely to yield very limited or possibly even misleading insights.
There are plenty of free, generic survey questionnaire templates online. I argue that they present a significant risk to entrepreneurs, business owners and professionals who are attempting to gain specific and meaningful insights.
It happens a little too often: the client who asks us to tweak a questionnaire template they've retrieved from... somewhere or other.
Keywords: Bias | Market research | Questionnaire designRead more...
